Project Description

Innovations Developed
& Launched:

  • TCS Customer Experience Strategy Method and Tools
  • TCS CX ChannelScore, Voice of Choice and EdgeRep
    CX Innovation Services
  • Product Innovation as a Service
  • SFDC UX Accelerator and Libraries
  • IoT Connected Fleet/Home Prototype


Patents filed: TCS ChannelScore and Voice of Choice


Trada Advisory Board


At TCS since 2011, Tonya is now an Innovation Champion in the TCS CTO organization. Tonya initially led Customer Experience Innovation and Solutions for TCS. The team developed primary research and thought leadership in CX and created CX solutions including patent pending analytics frameworks.

Previously, Tonya was VP of Strategic Marketing Planning and Budgeting at Computer Associates, leading the award-winning launches of both employee and customer social engagement platforms.

Leading her own boutique consulting firm, Marketing2Revenue, Tonya worked with large enterprises such as CA and HP, and advised start-ups such as Get Satisfaction, Aelera, Trada and Verne Global in launching innovative new digital products.

Expertise & Focus Areas:

  • Strategy and Leadership
  • Revenue Governance/Generation
  • Innovation and Emerging Technologies
  • Customer Experience Strategy
  • Digital Strategy


  • How to Keep your Customer Journey from Passing Its Sell-by Date
  • The Responsive Enterprise: Improving the Customer Experience Forever
  • Mastering Digital Feedback: How the Best Consumer Companies Use Social Media
  • Omnichannel Banking: Forget What You Thought You Knew About Channels
  • The Fourth Listening Post: Re-Learn Your Customer for Insight-driven Customer Experience


Women in Business Conference—UNC, Dreamforce, CEB TowerGroup Banking Summit, Loyalty World, Social Media Shake-Up, Bank 2.0, Digital Athens, McCombs Business School Social Analytics Workshop, and more.

Employment & Industry Experience

  • CX/Digital Strategy Advisory Roles: Verizon, Genworth, Toys R Us, CNA, Comcast, Trada, Get Satisfaction, Dow.
  • CA Technologies: VP of Marketing Strategy, Planning and Budgeting
  • Newmerix: VP of Marketing
  • Siebel Systems: Global Group Director, Integrated Marketing