Project Description

Ralph De La Vega
Ralph De La Vega


Life is a journey. It doesn’t matter where you start. The only thing that matters is where you end up and what you accomplish along the way. My journey as an immigrant who reached the shores of this great country without his family, without speaking the language and without any money is chronicled in the book Obstacles Welcome. It is a story of inspiration for all and proof that the American Dream is still alive. My grandmother (my abuela) served as an inspiration for me when she told me “Ralph don’t let anyone put limitations on what you can achieve”. It is a quote that I use in almost every speech to inspire people to reach their dreams despites the many obstacles that we often face.

The video link above is a great synopsis of my belief sets and values. I hope that it inspires you to be your best and to overcome any obstacles that you may face in business or in life. I am very grateful to JA of Georgia for producing the video and honoring me in their Business Hall of Fame.


Ralph was appointed Vice Chairman of AT&T Inc. and CEO of Business Solutions & International on Feb. 1, 2016. He has overall responsibility for the company’s integrated Business Solutions group which serves more than 3.5 million business customers in nearly 200 countries and territories, including nearly all of the world’s Fortune 1000 companies. He also has overall responsibility for AT&T’s wireless business operations in Mexico and DIRECTV in Latin America.

Previously, he was President and CEO of AT&T Mobile and Business Solutions, where he had overall responsibility for the company’s wireless and business services operations. Before that, he was President and CEO of AT&T Mobility. Under his leadership, AT&T Mobility became one of the world’s leading smartphone and mobile Internet providers and expanded into new growth areas such as connected cars, and home security and automation.

During his career he has held numerous executive positions, including COO of Cingular Wireless and President of BellSouth Latin America. As the COO of Cingular Wireless, Ralph was responsible for the integration of AT&T Wireless and Cingular Wireless, following the largest all-cash merger in U.S. history at the time. As President of BellSouth Latin America, he was responsible for wireless operations in 11 countries: Argentina, Brazil, Chile, Colombia, Guatemala, Nicaragua, Panama, Peru, Ecuador, Venezuela and Uruguay.

Ralph serves on the boards of New York Life Insurance Company, the Georgia Aquarium, Morehouse College, and the Metro Atlanta Chamber of Commerce. He also serves as Chairman of All-Markets Initiatives for the Boy Scouts of America and is a member of the board of Junior Achievement Worldwide.

He has received numerous awards recognizing his leadership, including induction into the Atlanta Business Hall of Fame and the prestigious Global Innovation Award from the Goizueta Business School at Emory University.

Ralph has a bachelor’s degree in mechanical engineering from Florida Atlantic University (FAU) and a master’s degree in business administration from Northern Illinois University. He completed the Executive Program at the University of Virginia and received a Doctor Honoris Causa from FAU.

He is the author of the best-selling book Obstacles Welcome: Turn Adversity to Advantage in Business and Life (Thomas Nelson, 2009). A native of Cuba, Ralph and his family live in Dallas, TX.