Project Description

Karen Leland is president of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEO’s, executives and entrepreneurs develop stronger personal, business and team brands. Clients AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter and others.


She is the best-selling author of ten business books and writes a monthly marketing and branding column for Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, April, 2016)

Karen speaks for a wide variety of groups including: the Young Presidents’ Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed for her career and workplace advice on The Today Show, CNN, CNBC and Oprah.

Karen Leland
Karen LelandPresident of Sterling Marketing Group